COMPETITIVE ADVANTAGE JCO
Nama : arindra dipram permana
Kelas : S1 MLM A 2017
Nim :
170505041230
Management distribution
Competitive advantage by j.co
company
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1. Nama Lengkap
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: ARINDRA DIPRAM PERMANA
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2. Tempat & tanggal lahir
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: Jakarta, 17 september
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3. Alamat
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: villa nusa indah 5, jati asih , bekasi
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4. Jenis Kelamin
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: Laki-laki
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5. Status Perkawinan
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: single
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6. Agama
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: Islam
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7. No Telp
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: 087780546235
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8. Email
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: arindraa14@gmail.com
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Pendidikan
formal:
Kuliah
: itl trisakti (2017 )
SMA
2012 –
2015: SMAN 6 BEKASI
Smp
2009 –
2011 : SMPN 3 BEKASI
Sd 2003 –
2008 : SD ISLAM AL-FATAH BEKASI
Experience: sell
spare parts for motorcycle AND selling motorbikes
Company Profile &
History
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PT. J.CO Donuts and Coffee was founded by Johnny Andrean previously known asa successful businessman salon. No less than 168 salons and 41 school networks ownedsalon, the hairdressers but then instinct
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took plunge into the food business. Since 2003 he has been actively developing J.CO. J.CO domestic goods by using concepts from overseas andenhanced with modernization and the best quality.
http://www.jcodonuts.com/
Product
Here are the names of the
products offered J.CO Donuts & Coffee: Hazel Dazzle, Glazzy, Alcapone, Coco
Loco, Cheese Me Up, Miss Green T, Why Nut, JCrown Oreo, Da Vin Cheez, Mona
Pisa, Heaven Berry, Forest Glam , J.CO Praline, J.CO Yogurt, Choco Forest Freeze,
J.Pops, and much more
COMPETITIVE ADVANTAGE J.CO
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J.CO prides itself for creating a life café concept that is vibrant and
energetic, stylish yet interactive and customer-friendly, and for using only
premium ingredients in its signature range of coffee & chocolate beverages
and donuts which appeal to even the most discerning customers
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In this case J.Co pursuing a
strategy of product differentiation, service differentiation, and
differentiation personnel. Where it can be viewed by doing the right J.Co
differentiation strategy to position the company as a market leader. And the
strategy.
HUMAN RESOURCE MANAGEMENT
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J.CO donuts & coffee using experts or human
resources who have qualified in the culinary field, especially donuts.
therefore j.co can make a variety of unique products, delicious, luxurious
impression, but can be obtained at an affordable price
TECHNOLOGY DEVELOPMENT
J.Co donuts are made using machines, both when mixing the ingredients, cooking and making donuts topping. The only human labor is involved only at the time of printing donuts. Who also use the mold tool.
All machines are used entirely imported from the USA. As well as the basicmaterials, more than 50% is imported from abroad. Like the chocolatesimported from Belgium and milk from New Zealand. Also, to drink, the ingredients mostly imported anyway. Most coffee powder imported from Italyand Costa Rica. Based on all this, J.CO positioned as a premium-qualityproducts in the market donuts Indonesia
All machines are used entirely imported from the USA. As well as the basicmaterials, more than 50% is imported from abroad. Like the chocolatesimported from Belgium and milk from New Zealand. Also, to drink, the ingredients mostly imported anyway. Most coffee powder imported from Italyand Costa Rica. Based on all this, J.CO positioned as a premium-qualityproducts in the market donuts Indonesia
PROCUREMENT
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Most of the raw material for making donuts j.co use goods imported directlyfrom the USA and several other countries. Therefore, the procurement of rawmaterials j.co is a very important part in the production process
SWOT
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Streght
(Strength) in JCO Donuts & Coffee is JCO as the market leader, the strong
CO-Branding of J.CO Donuts & Coffee makes it even more able to expand its
business even to the Asian market and many fans like, Variant Taste, Product
Diversification.
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Weakness
in J.CO Donuts & Coffee is too expensive, maybe because the quality and
taste made by J.CO Donuts & Coffee itself is different from other donuts,
it will require a lot of money
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Opportunity
/ Opportunities JCO Donuts & Coffee in the number of consumers who like
food, and business opportunities that can be very good, because with a variety
of products J.CO Donuts & Coffee is preferred by consumers
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Threats
(Threats) at JCO Donuts & Coffee on a number of competitors - current
competitors such as Dunkin'Donuts, rival donuts
SOURCE
http://ejournal.stmt-trisakti.ac.id/index.php/jmtranslog/issue/view/12
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